MedTech Perfect Presentation For Payers and Provider Networks
“This 9-week accelerator will teach you how to build a presentation to convince a payer or provider network to move from stonewalling to signing contracts.”
- Matthew Tucker
Matthew Tucker is a MedTech commercialization veteran with 25 years of experience and has held leadership positions at multinational companies like Baxter and Mylan and startups funded by angel investments through Series C. He’s currently the Chief Commercial Officer and a Board Member at NightWare, a Series B company with a digital therapeutic for the treatment of Nightmare Disorder.
In between stints at Mylan and NightWare Matt spent 3 years working at a Blue Cross Blue Shield Payer called Highmark Health serving PA, WV, DE, and NY serving more than 7 million lives.
There he spent time leading an Innovation group, in Enterprise Strategy, and leading a large Provider and Patient Marketing team.
This accelerator helps MedTech teams tell a compelling story about the problem, product, and payoff related to their technology - in a convincing and creative way - to get access you need.
“By the time you recognize what mistakes you’ve made presenting to payers, it’s usually too late. You’ve missed an opportunity. Unfortunately, you’ll never get a second chance to make that first impression. This active course will make sure that your first impression gets them excited.”
SELECTED CONTENT:
THE PERFECT PRESENTATION TO PAYERS
YOUR PLAYBOOK FOR CREATING AND DELIVERING THE STORY AND PAYBACK TO GET YOU THE ACCESS YOU NEED
“This is your entire plan for developing a compelling slide set for your conversations with payers and provider networks. This course will not just drive the creation of your slideware, it will also pressure test your story to build a story customers will be confident in, and one that you can deliver confidently.”
COURSE TOPICS
- Common mistakes teams make when presenting their product and company
- The anatomy of an effective presentation to payers
- How to position products in alignment with a payers evaluation criteria
- Identifying gaps in care and the patient and customer impact
- Describing how your product solves the problem without boring your audience
- Positioning evidence and outcomes
- How to credibly tell a story of the payoff the payers can expect
- Aligning your story of payoff with the initiatives that payers are focused on for increased interest
- How to introduce your price and offer
- Addressing objections & seeking insight for improvement
Have you ever wondered…
“Why can’t I get anyone interested?”
“Why do they always pass?”
“Why don't they want to help patients?”
"Do these gatekeepers even care about how frustrated providers are?"
Have you worried…
“What happens if we can't get access?”
“I can't have reps sitting around without access and approval to SELL!”
“Patients are getting left behind.”
"I can't figure out why these payers and provider networks aren't ever interested."
LEAVE WITH YOUR COMPLETED PAYER AND PROVIDER NETWORK PRESENTATION
As soon as you reserve your spot online training, you’ll receive your personal Payer Presentation workbook and access to the course. During the intensive sprint, we’ll work together to complete each component step by step so you can get crystal clear on your target audience, buyer story, treatment gaps, product introduction, compelling data, stakeholder payoff, and executional roadmap that will allow you to create a compelling and convincing story and introduction slide set customized for the payer and provider network audience.
You’ll walk away with your new story by the end of this course to use with customers.
The Perfect Presentation to a Payer or Provider Network Accelerator
Investment
$497
ARE YOU READY TO MAKE AN IMPACT?
“Let’s work together to pull your story together so you can confidently tell your story and get payers and provider networks excited about how to partner to improve as many lives as you can!"
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