Matthew D. Tucker

Within a few hours, this book will give you a perspective about brand launches, growth, commercialization, and brand rehabilitation that most people in the industry don’t have.

This book addresses many gaps and shortcomings of our companies and our industry. MedTech commercial leaders deserve access to great training and information to make their efforts driving growth more efficient and effective. Helping patients by bringing new and innovative products shouldn't be a… Show more

Within a few hours, this book will give you a perspective about brand launches, growth, commercialization, and brand rehabilitation that most people in the industry don’t have.

This book addresses many gaps and shortcomings of our companies and our industry. MedTech commercial leaders deserve access to great training and information to make their efforts driving growth more efficient and effective. Helping patients by bringing new and innovative products shouldn't be a mystery!

The MedTech Ten Commandments will walk the reader through ten critical approaches to commercializing your product successfully.

What you'll get:
• Why clinical utility is critical and what it is - Page 28
• Questions to ask when establishing an evidence generation plan so your evidence will be compelling to your customers - Page 75
• A brand identity self-assessment so you can determine gaps that need to be corrected or built - Page 83
• How to prepare for medical policy reviews - Page 92
• The most effective way to create an educational ecosystem - Page 118
• Why it's critical to become a trusted partner in the treatment of diseases - Page 139
• And much, much more!

Having the experience of different brands, competitive situations, and market factors to learn different approaches is difficult to obtain. Accelerate your understanding with this book. Show less

WARNING! Don’t display this book at your workplace. It’s too dangerous. 

Feeling stuck and stagnant in your career? Tired of being overlooked? Know you could do more? Do you dream of promotions, moonlighting, starting your own company, or simply making your days predictable?

A lot of highly talented individuals get frustrated and give up. But if you want the career you deserve, there is a roadmap. This isn’t another book by a CEO trying to get more famous. It contains the secrets they would… Show more

WARNING! Don’t display this book at your workplace. It’s too dangerous. 

Feeling stuck and stagnant in your career? Tired of being overlooked? Know you could do more? Do you dream of promotions, moonlighting, starting your own company, or simply making your days predictable?

A lot of highly talented individuals get frustrated and give up. But if you want the career you deserve, there is a roadmap. This isn’t another book by a CEO trying to get more famous. It contains the secrets they would never tell you.

The Selfish Career is a step by step manual and will change how you think and give you practical tactics to achieve the success and job you have always wanted and deserved.  

Learn:
• Secrets leaders and managers aren’t allowed to tell you
• How to out think others and stay ahead of the game
• Why you shouldn’t always take that big promotion
• How to diagnose and navigate a bad boss so they don’t sabotage your career
• Specific tactics to help you change your habits and behaviors Show less

Evidence that, in cardiac surgery at least, FloSeal is cost-effective versus standard of care, allowing surgeons to reduce costly blood transfusions peri-operatively and realise savings in operating and supply room costs.